Trust is your best friend when selling anything, especially when it is second hand. There are innovators out there, and because buyer behaviour isn’t something you can change overnight it’ll be worthwhile thinking about how you build trust with your customer from day one.

There are a number of things that can blow up in your face when brands lie, that’s why having a clear ethic set that your brand is built around is always going to be better than a ‘mission’ that customers fail to understand.

Not knowing your customers habits are a non negotiable when it comes to driving customer acquisition and attention, and it’s highly likely they drink some kind of barista made drink.

If you are a brand, you should be associating yourself with one of your customers key habits, and coffee is a great place to start…

Features and benefits are one thing, but selling ‘the dream’ is a whole other thing.

If you can show your customer how much better the world will be with your product in it, you are never going to fail…

Anticipation drives engagement, and engagement drives sales. So instead of dropping perks every week, or launching a ‘new thing’. You might want to think about how you can take customers along for the journey of ownership, and letting them in pre launch.

If you are looking to drive new customer acquisition as well as retention, this is for you.

In any market that is competitive, making sure you are clear about what you do, and presenting that as a solution to your customers is far better than shouting about what your customers don’t.

Pip & Nut have done exactly that, and the reality is if you are up against plenty of other alternatives to what you do. You’ll need to make sure you are clear why you solve more of your customers problems.